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10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

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The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig ‘s Disease). The ALS Ice Bucket Challenge not only raised awareness about ALS, but […]

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